When designing brand spaces we focus in particular upon the atmosphere of the space, the use of innovative materials and the utilisation of surfaces as communication platforms.
From the first design through to the actual formation of the space, we are aware at all times that any decision we make will have an influence upon the perception of the guest. An influence upon his interest in dealing with the space. His emotions. His acceptance of the messages which we communicate.
For this reason we take each decision precisely and with a view to exactly which communication objective we are pursuing with the brand space. Our top priority in all phases of the project is to synchronise the design elements - light, graphics, media, materials - so that they give the brand a distinctive expression and positively influence the perception of the guest.
© 2017 Voss+Fischer