Sustainable staging for the House of Crafts by CAPAROL
A mix of patterns with design appeal
At the FAF trade fair for the painting trade from March 20 to 23 in Cologne, CAPAROL set the colorful accents for the approximately 46,000 visitors from 110 countries.
CAPAROL presented itself at the FAF with the house of the handicraft and visualized thereby the proximity of the products to the user. The focus was on the topic of "color", one of the company's core competencies, which was brought into focus for the design of the trade fair platform. As further key values for the design development, we combined brand values such as quality and leadership to create a high-quality overall impression that picked up on current trends and condensed them into a design statement.
For the presentation of CAPAROL products, our design team developed a stringent definition to bring together the approximately 280 different sample boards from various thematic areas into an overall design. "With the design language we chose," says Claus Fischer, "CAPAROL succeeded in positioning itself sustainably in the competitive environment of the trade fair with the Haus des Handwerks."
