An attention-grabbing promotion during the IAA 2015. The search for parking spaces during trade fairs in Frankfurt is unbearable. The solution is right in front of our door. On an open space, right next to the largest traffic light system and thus the largest traffic jam in the vicinity of the trade fair, appears the temporary Jaguar Land Rover VIP car park. 

By using an online tool interested parties can register for the parking and shuttle campaign. Striking car models from Jaguar and Land Rover wait in line and shuttle guests directly to Exhibition Hall 5. A comfortable service provided by the Jaguar Land Rover brand, which has not only been gladly appreciated, but has also attracted much attention.

The action has got a lot of airplay on social media channels. Photos of the branded area as well as some good-humoured VIP parking owners have been spread across the net. Also photos of trade fair visitors passing by with the new F-Pace or a Land Rover find their way quickly onto the networks. All the parking spaces were always fully booked during the period of the project.



Jaguar Land Rover Deutschland GmbH



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