Analysis phase: insights

•    Analysis is the current situation
•    Identification of the individual challenge
•    Assessment and preparation of results
     

    Strategy phase: framework

    •    Clarification of the objective
    •    Differentiating the reference groups
    •    Development of the core message and defining the content
     

    Planning phase: concept

    •    Conceptualisation of the instruments
    •    Time and editorial planning
    •    Budget planning
    •    Definition of the evaluation instruments
     

    Implementation phase: quality

    •    Ensuring a smooth implementation
    •    Managing all activities
    •    Measuring success
     
     
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