As a follow-up to the "Born in the wilderness. Ready for the city." campaign the Range Rover Evoque Cabriolet is presented in an appropriate environment. Colourful pop-up stores rise up from the floor in empty retail areas – welcome to the "Urban Jungle".
The location: selected empty retail space in the most popular and busiest shopping streets in six German city centres. A few days before the opening the branded windows announce the coming of the store and arouse the curiosity of the passers-by. Now the view is concentrated upon the colourful stelae-thicket, which creates the desire for a discovery tour through the "Urban Jungle". Between the print media and the latest technology visitors are informed about the vehicle at seven different iPad stations. Soil samples show the variety of soils which the Evoque Cabriolet can drive through with ease. The visitors can put together the cabriolet of their choosing on the configurator.
The pop-up stores offer sufficient space and opportunities with their size and flexibility for customer evenings. You can comfortably book in advance time-slots and catering so as to connect the dealers from the region via an online tool. Product presentations can take place directly on the spot with the new Evoque Cabriolet.
We are pleased with the awards received for the Urban Jungle Pop-up Tour at the Automotive Brand Contest 2016, at the German Design Award 2017 and at the Famab Award 2016.
© 2017 Voss+Fischer