The IMEX trade fair, held annually in Frankfurt, is a central point of reference for the congress, meeting, event and incentive sectors. About 3,500 exhibitors present their services and offers here, making IMEX the largest trade fair in the industry with a high international significance. VOSS + FISCHER is responsible for the concept of the state-of-the-art communication and the design required for the presentation of Frankfurt Rhine-Main.
The exhibition stand surprises with a change of perspective by letting visitors see the rooftops of Frankfurt. The challenge: not to see the obvious but to be far-sighted, curious, and open your eyes to what the destination Frankfurt Rhine-Main has to offer with regard to conference trips and events. In order to be able to get to know the range of services available, a view behind the façade is required. According to this argument, the context of the exhibition stand needs to be established and the look needs to be determined.
A clear, tidy stand structure. The design reflects the experience of "on the rooftops of Frankfurt". A uniform colour concept: light, soft, reserved. The red used in the corporate design for the Tourismus + Congress GmbH Frankfurt am Main sets a new trend. The colour concept and the clear use of materials ensure that the stand has a uniform look, which integrates all the partners involved into a single consistent presentation. This is perceived as a common representation of the city of Frankfurt. In order to translate the change of perspective graphically, the representation of the tops of the buildings in Frankfurt appeared. Shown, for example, are the top of the Römer, the Trade Fair Tower, and the Main Tower. Well-known buildings and brochure classics are shown in an unusual way. The implementation and execution were carried out by the trade fair construction company, fairconstructions.
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