Journalists from the different regions of the world are invited to the international press event, the Conti TechShow. The organisation and implementation require the coordination and support of about 100 journalists from 22 nations. The TechShow requires the staging of the company's innovative products, with the aim of convincing journalists of the company's technical achievements and innovative performance and in this sense to create publicity.
An important part of the planning is therefore also the strategic and conceptual consultation with the customers regarding participant-specific forms of communication. In addition, the dramaturgical and graphical preparation of the communication content is provided. As an all-encompassing event for Continental's various business units, VOSS+FISCHER has an interface function in order to ensure the efficient coordination of all the participants. The invitation and participant management, logistics and process organisation are important aspects of the project management.
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